Client: The ADV_
Creative Direction: C.Lutterodt-Quarcoo
I was commissioned by the ADV_ to expand their branding into a motion identity system. Working within the briefed theme of ‘retro broadcast’ I developed a gridded template that alluded to the visuals of analogue televisions.
The grid was then developed into a motion system using tiling techniques and brand iconography to create a flexible template. Deliverables included a ‘about’ video and a project template for how the system could be developed for future short form content, including the addition of photos/videos.